100% BEEF Magazine, the successor to the masculine-identified publishing legacy established by the now-defunct Original “Bear” Magazine has just released it’s 40th Edition. To mark this occasion, and signal the magazine’s exciting forward momentum, 100% BEEF has converted to a full-color format!

“It was time,” says Editor and Co-publisher Scott McGillivray in his Page 1 “From the Editor” remarks in the 40th Edition of 100% BEEF, adding, “Black and white was fun, and it allowed us to transition from where we were, pay homage to our beginnings, and continue the aesthetic of… the magazine from which we came, pretty seamlessly.”

For die-hard fans of the black and white aesthetic which defined the beginnings of 100% BEEF Magazine, McGillivray offers, “We will still publish some black and white photography, from time to time. There’s a real beauty and fine-art aesthetic to black and white photography, which we appreciate and still embrace.”

100% BEEF Magazine, a 64 page bi-monthly magazine for Adult readers, focuses on the identities and lifestyles of adult, masculine-identified men and “bears”. It was launched in May, 2002 by a group of friends after their swift departure from the hugely popular, but poorly managed and now-defunct Original Bear Magazine. Excited to continue the publishing legacy, but also eager to broaden the definitions and masculine sexual identities which the Original Bear Magazine helped to popularize, co-publishers Scott McGillivray and Larry Woolwine forged a publishing alliance titled after the homoerotic term “beefcake”.

From its first issue, 100% BEEF broke new erotic ground by injecting art, humor and satire into the masculine erotic mix, and by featuring models and materials that, many argued at the time, staunchly challenged some of the rigid parameters which had defined their publishing predecessor’s pages.

100% BEEF is now in its 7th year of publishing, and with its conversion to a full-color publishing format, looks forward to even further broadening its growing international readership.

100% BEEF

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